Hospitality branding in emerging economies: an Indian perspective
نویسندگان
چکیده
منابع مشابه
Branding and Spatial Preemption: An Application to the Hospitality Industry
In many settings where spatial preemption might be expected to produce tightly concentrated industry structures, firms share the market instead. Using a strategic investment model, I show that this can be rationalized by accounting for heterogeneity in consumer demand, particularly with respect to branding. I present an empirical example using data on the branded segment of the lodging industry...
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ژورنال
عنوان ژورنال: Journal of Tourism Futures
سال: 2019
ISSN: 2055-5911
DOI: 10.1108/jtf-07-2018-0047